Oh no – the World Cup is on its way


Surely it can’t be four years since all the hullaballoo of the World Cup 2010 in South Africa can it?

Well, yes it can – and the world’s most-watched sporting competition is with us again, this time in Brazil where it will be held from June 12th to July 13th when the final will be played in Rio de Janeiro’s famous Maracana stadium for the first time in 64 years.

Now just in case you next to nothing about the beautiful game, then the reason the forthcoming World Cup’s location is so important is that the host country has done more to make the World Cup its own than any other nation on the planet – winning it no less than five times. This is an incredible achievement when you think just how popular football is the world over, and how many countries’ teams do their utmost to try to win the thing.

But many households are completely split when it comes to the World Cup with half the family hating it – and the other half being completely obsessed. And it’s generally fair to say that it’s the distaff side of the family that tends – on the whole – to be a little less interested, and vice-versa.

If this sums up the situation in your family, then what can you do about it? Perhaps the easiest way is to approach this from the “if you can’t beat ‘em, you may as well join ‘em” type of angle and try to drum up a little interest to go with the flow.

A great way of stimulating interest is to have a small bet on the World Cup winners or top goal-scorer, for example. There’s nothing like a little finance interest to drum up our enthusiasm for a sport we’re otherwise not at all interested in. And this may prove worthwhile. The world’s largest gambling exchange Betfair currently has the host nation as short-priced favourites to win the tournament on home soil – but Brazil may feel too much pressure and come up short. Meanwhile the second most successful country in the history of the World Cup, Italy, are 29-1 shots, which may be worth a small bet if you like a longshot.

But if you just can’t bring yourself to be enthusiastic about the competition that most of the developed world seems to love (with the partial exception of the USA that is), then you’d better be prepared to live like a hermit for the early part of the summer ahead!

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